My theology professor at United Theological Seminary writes about the business reasons and the theological reasons for the enrollment growth at UTS in the last few years.
From a marketing point of view, here is what happened. About seven years ago, the faculty at United Theological Seminary made a conscious decision to be more inclusive. In our case, being more inclusive meant being more hospitable to evangelicals, Pentecostals, and charismatics. We didn’t have many students, but the majority of our students at the time could be categorized as center-left mainline liberal-progressive. We were committed to diversity in theory but not in practice. The reality was that we were neither warm nor welcoming to the majority of Protestant Christians in the world, which is to say, to evangelicals, Pentecostals, and charismatics. From a business point of view, this was, in a word, stupid. We were fighting for a share of a rapidly shrinking pool, namely, center-left mainline liberal Protestants!