Not exactly a ringing endorsement of ‘ReThink Church’

The Associated Press’ story about our new $20 million marketing campaign is pretty skeptical about the chances of the campaign doing any good.

Charles Mathewes, associate professor of religious studies at the University of Virginia and editor for the Journal of the American Academy of Religion, said that instead of new marketing campaigns, mainline denominations could become more popular among young people by making worship more accessible and offering youth-centered programs.

Mathewes said the ads “might draw in some people, but at the same time it’s unlikely to accomplish what they want.”

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One Response

  1. i’ve got my thoughts about it and it probably comes close to theirs